Embrace Blog and Events

APM Technology is Ripe for Disruption

The first word in APM technology is "Application" ... yet for mobile, apps are entirely different. The paradigm for mobile is not remotely the same as for a server or a web-browser.

analytics

No, you’re wrong: Mobile is just getting started

There's a growing consensus that innovation and growth in mobile is over. That perspective is short-sighted and incorrect. Mobile technologies and services are only becoming more pervasive in our lives and remain the engine that drives new innovation.

APM

“Hunch” Study: Network Calls and their Effect on Mobile Apps

Every good mobile engineer has questions that they wish they could answer, if they only had the time. One of those questions, related to concurrent network calls, goes something like: “How many calls can my app do and not impact app performance?”

crashes

There’s more to life than just crashes!

We are conditioned to think of all performance issues as ‘crashes’. That’s because a) there’s a tendency for users to rush to the term ‘crash’ when it may not really apply, and b) there are limited tools for identifying and diagnosing mobile app performance issues.

We Do What We Do Because We’re Devs Too

Embrace is on a mission to eliminate the frustrations of building and running large-scale apps. No more time wasted trying to reproduce issues, or answer questions, that have nothing to do with your own code. We’re all about providing you the tools to get back to coding cool stuff.

Why Embrace?

Why Embrace? To put it simply, we love mobile. Mobile is the center of our lives and will continue to be the center. Nothing is more ‘fun’ than grabbing one of those phones, walking over to the lead mobile developer, and asking, “Why is the startup taking so damn long?!?”