The data your app collects about users is important. It is a reliable foundation for planning and gives you insights about what is working and what might not be working. And it is easy to get focused on this data because it is tangible and rational, but it’s not the only thing you should be considering when it comes to building and validating your app strategy or roadmap. There are other tried-and-true approaches to gaining insights that can guide you as you move forward in planning and action. Continue reading “Going Beyond Mobile App Data for Actionable Business Insights”

Users can abandon a mobile app for any number of reasons. They may decide it no longer meets their needs, or there’s a bigger, better, faster app from a competitor. There’s not always a lot you can do in those scenarios. Continue reading “Reducing Mobile App User Churn: A Step-by-Step Guide”

To fix problems with your mobile app, you’ve got to be able to see what the problems are, and when in the process they occur. That’s hasn’t been as easy as it sounds with other app performance monitoring tools. Continue reading “Visibility and App Performance: How Are They Related?”

Most marketers these days are aware of the classic purchase funnel concept. It starts with building awareness for users unfamiliar with a brand, and it gradually moves an ever-decreasing number of them toward a conversion or brand sale. In the old days, this could involve imprecise “carpet bombing” techniques like mass media advertising with little in the way of measurable results. Continue reading “How to Streamline Your E-Commerce Funnel”

You can find hundreds of blogs and websites that will tell you how important it is to make your app’s conversion funnel as smooth as possible. The more friction there is, the more churn you can expect, and that’s not where you want your company to be. Continue reading “Improving Your Conversion Funnel in 4 Steps”

When you find out that your app is crashing for some of your users, you know it’s time to start digging through data to figure out what’s wrong, and what you need to do to correct it. Continue reading “Scene of the Crash: Seeing Crash Statistics for Individual Users”

“Work smarter, not harder” so the mantra goes. Who couldn’t agree? When it comes to app development, one might rephrase this as “don’t do a bunch of stuff you don’t have to do yet.” The gruff manner of this paraphrase isn’t meant to be funny as much as to highlight the benefits that become possible with a no-nonsense, prioritized approach to app development. Continue reading “Lowest Hanging Fruit for Improving App Performance”

Even the most successful mobile apps have growing pains along the way. With so many different devices—with different RAM size, processors, and OS versions—errors and crashes are inevitable. Continue reading “Debugging App Crashes: The Step By Step Guide”

You may only get one chance for your smartphone app to cut through the noise and make a meaningful impact on a consumer. You have to make the most of that chance because these days, users don’t put up with sluggish apps. And they don’t have to; app marketplaces are competitive, and there are many substitutes from which to choose. Continue reading “Three Benefits of Speed and Reliability For Your Mobile App”