Going Beyond Mobile App Data for Actionable Business Insights

Mobile analytics

The data your app collects about users is important. It is a reliable foundation for planning and gives you insights about what is working and what might not be working. And it is easy to get focused on this data because it is tangible and rational, but it’s not the only thing you should be considering when it comes to building and validating your app strategy or roadmap. There are other tried-and-true approaches to gaining insights that can guide you as you move forward in planning and action. Continue reading “Going Beyond Mobile App Data for Actionable Business Insights”

How to Streamline Your E-Commerce Funnel

Most marketers these days are aware of the classic purchase funnel concept. It starts with building awareness for users unfamiliar with a brand, and it gradually moves an ever-decreasing number of them toward a conversion or brand sale. In the old days, this could involve imprecise “carpet bombing” techniques like mass media advertising with little in the way of measurable results. Continue reading “How to Streamline Your E-Commerce Funnel”

Lowest Hanging Fruit for Improving App Performance

App performance

“Work smarter, not harder” so the mantra goes. Who couldn’t agree? When it comes to app development, one might rephrase this as “don’t do a bunch of stuff you don’t have to do yet.” The gruff manner of this paraphrase isn’t meant to be funny as much as to highlight the benefits that become possible with a no-nonsense, prioritized approach to app development. Continue reading “Lowest Hanging Fruit for Improving App Performance”

Three Benefits of Speed and Reliability For Your Mobile App

Snail crossing a road.

You may only get one chance for your smartphone app to cut through the noise and make a meaningful impact on a consumer. You have to make the most of that chance because these days, users don’t put up with sluggish apps. And they don’t have to; app marketplaces are competitive, and there are many substitutes from which to choose. Continue reading “Three Benefits of Speed and Reliability For Your Mobile App”