Embrace Blog and Events

Is your Mobile Attribution Vendor Stable? See how they stack up

Given that almost every app depends on an attribution vendor, we compared five of the largest for error rates to help all app developers better understand on which attribution vendor to rely. The five vendors are Braze (formerly known as AppBoy), AppsFlyer, Branch (aka Tune), Adjust, and Kochava.

recommendations

How to think about Out-of-Memory (OOMs)

In mobile, "OOM" has become a generic term to connote any time an app closes that is not a crash or force termination. Embrace found a true "OOM" correlates to memory usage AND how often and long the CPU is pegged.

recommendations

Your users complain of “crashes”. The real reasons your users are frustrated and not coming back.

Your users complain of “crashes”. Discover the real reasons your users are frustrated and not coming back. Use clues like Views, Activities, User Terminations, and correlations of event data

ecommerce

Improve Your eCommerce Purchase Funnel in 3 Steps

You can find hundreds of blogs and websites that will tell you how important it is to make your app’s conversion funnel as smooth as possible. The most often cited cause of friction is technical issues that users have with your app.

5G

What the advent of 5G means for all mobile apps, not just gaming

5G is going to disrupt the markets for mobile apps, AR and VR. Find out how

APM

Why you should monitor network calls from the point-of-view of your mobile user and not your server

Why you need a mobile-first networking strategy : A mobile-first APM, measures each end-point by how the mobile users' experience the app, and errors and issues are uncovered that cannot be detected from the server-side.

APM

APM Technology is Ripe for Disruption

The first word in APM technology is "Application" ... yet for mobile, apps are entirely different. The paradigm for mobile is not remotely the same as for a server or a web-browser.

analytics

No, you’re wrong: Mobile is just getting started

There's a growing consensus that innovation and growth in mobile is over. That perspective is short-sighted and incorrect. Mobile technologies and services are only becoming more pervasive in our lives and remain the engine that drives new innovation.

APM

“Hunch” Study: Network Calls and their Effect on Mobile Apps

Every good mobile engineer has questions that they wish they could answer, if they only had the time. One of those questions, related to concurrent network calls, goes something like: “How many calls can my app do and not impact app performance?”

crashes

There’s more to life than just crashes!

We are conditioned to think of all performance issues as ‘crashes’. That’s because a) there’s a tendency for users to rush to the term ‘crash’ when it may not really apply, and b) there are limited tools for identifying and diagnosing mobile app performance issues.

We Do What We Do Because We’re Devs Too

Embrace is on a mission to eliminate the frustrations of building and running large-scale apps. No more time wasted trying to reproduce issues, or answer questions, that have nothing to do with your own code. We’re all about providing you the tools to get back to coding cool stuff.

Why Embrace?

Why Embrace? To put it simply, we love mobile. Mobile is the center of our lives and will continue to be the center. Nothing is more ‘fun’ than grabbing one of those phones, walking over to the lead mobile developer, and asking, “Why is the startup taking so damn long?!?”