You may only get one chance for your smartphone app to cut through the noise and make a meaningful impact on a consumer. You have to make the most of that chance because these days, users don’t put up with sluggish apps. And they don’t have to; app marketplaces are competitive, and there are many substitutes from which to choose. Continue reading “Three Benefits of Speed and Reliability For Your Mobile App”

One reason that developing software for mobile devices can be so much more challenging than developing for desktops/laptops or other hardware, according to ThoughtBot’s Steff Kelsey, is that resources are limited. One particularly sparse resource is RAM. Because of this, Out-of-Memory exception errors (OOMs) are common on iOS, especially if you’re dealing with large files in your app. Continue reading “Are Your OOM Issues Device-Related?”

For developers coming from the world of web and desktop applications, mobile development offers a wealth of new opportunities. Many developers find that the mobile arena provides an avenue to compete with more established titles in ways not previously possible in the desktop market. Still other developers are quick to take advantage of the innovations that mobile technologies make possible—innovations not easily duplicated in desktop or web-based applications. Continue reading “Debugging Checklist: Top 3 Things That Hurt Your App”

You only get one chance to make a good first impression and, for mobile developers, that one chance is your app’s interface. A quick look at the Apple App Store or the Google Play Store will provide a plethora of examples of apps with negative reviews because of poor interface design.  Continue reading “User Interface Best Practices: Seven Things You Should Focus On When Designing Your App”

One of the biggest trends currently impacting mobile development is the rise of hybrid apps. For many developers, hybrid apps are the Holy Grail of mobile development. Some articles have even gone so far as to claim that the battle between native and hybrid apps is over, with hybrid coming up the winner. Is that the case? Are hybrid apps the clear winner in mobile development? Continue reading “Native vs Hybrid Apps: Which Should You Choose?”

It’s estimated that the average mobile app loses 70% of its daily average users (DAUs) within the first three days and 90% of its DAUs within the first month. After three months, the average app has lost 95% of its DAUs. For companies who rely on mobile apps, these statistics underscore the value and importance of understanding your mobile customers, what they want, and how to best meet their needs. Continue reading “Speed, Stability, and Reliability: Decrease Mobile App Churn & Increase ROI”

Privacy has become a lightning rod issue in modern life—and technology—with people on both sides of the debate fervently passionate in their views. On one side are some individuals, companies, and lawmakers who believe that privacy is either a commodity to be bought and sold, or something to be controlled in the name of security. On the other side of the debate are individuals, corporations, and lawmakers who believe that privacy is a fundamental human right. Continue reading “Mobile Analytics and Privacy”

Video delivery has evolved. Once only the realm of science fiction, handheld video is a modern reality. In fact, it’s estimated that 58% of videos—or roughly three out of every five—are consumed on mobile devices. Continue reading “The Entertaining Side of Performance Analytics”

Studies continue to prove what diehard marketing gurus have known for years: keeping customers is far easier and more profitable than gaining new ones.  Continue reading “Keep Users Coming Back to Your App: Customer Retention = Increased Revenue”