Privacy has become a lightning rod issue in modern life—and technology—with people on both sides of the debate fervently passionate in their views. On one side are some individuals, companies, and lawmakers who believe that privacy is either a commodity to be bought and sold, or something to be controlled in the name of security. On the other side of the debate are individuals, corporations, and lawmakers who believe that privacy is a fundamental human right. Continue reading “Mobile Analytics and Privacy”

Video delivery has evolved. Once only the realm of science fiction, handheld video is a modern reality. In fact, it’s estimated that 58% of videos—or roughly three out of every five—are consumed on mobile devices. Continue reading “The Entertaining Side of Performance Analytics”

Studies continue to prove what diehard marketing gurus have known for years: keeping customers is far easier and more profitable than gaining new ones.  Continue reading “Keep Users Coming Back to Your App: Customer Retention = Increased Revenue”

Companies large and small hope their newly released app is an immediate success: a viral hit that launches revenue into the stratosphere. The reality is that in today’s crowded marketplace, there’s much more to a successful app than releasing it and waiting for sales to pile in. Continue reading “Your Mobile App Is Launched: Now What?”

Few things can be more stressful—or as rewarding—as releasing a new app. After months of design and hard work you finally have a finished product, ready for the world to see. Unfortunately, no matter how hard a development team has worked, an app’s success is by no means guaranteed. Continue reading “Quick Guide to Successfully Release a New App”

There’s an old saying: ‘Those who fail to plan, plan to fail.’ Nowhere is this truer than in the realm of mobile development. It’s estimated that most applications lose as many as 77% of their users in just three days, making it vital for developers to focus on delivering what mobile users want. Continue reading “Mobile App Industry Benchmarks: Are You Focused on the Right Issues?”

According to recent studies, mobile users increasingly have very high expectations about the performance of the mobile apps they use, with some industries having an even higher standard. For example, within the banking and insurance industries, some 63% of users view flawless performance as critical to the app’s functionality. Continue reading “Overcome Mobile App Technical Performance Issues & Build Success”

Whether it’s Coke vs Pepsi, Ford vs GM, Nike vs Reebok or UPS vs FedEx, one thing is clear: Brand rivalries are a major part of modern business. Generally speaking, the more personal a product or brand, the more intense people’s loyalty to the brand.

Continue reading “Android vs iOS: Fact vs Fiction”

Aside from stability, there are few things that matter more to mobile customers than the performance of the application. The vast majority of customers expect apps to load in 2-4 seconds. Apps that take longer ultimately end up losing customers. Continue reading “Load SDKs Over Time: Why Pre-Loading May Be Costing You Customers”

Release notes are as old as software development itself. From operating systems to the simplest of applications, users have come to expect release notes detailing the features, fixes, and improvements that come with new versions. Continue reading “Release Notes: An Overlooked Tool In Your Mobile App Development”