Debugging Checklist: Top 3 Things That Hurt Your App

Person holding a phone with the home screen displayed.

For developers coming from the world of web and desktop applications, mobile development offers a wealth of new opportunities. Many developers find that the mobile arena provides an avenue to compete with more established titles in ways not previously possible in the desktop market. Still other developers are quick to take advantage of the innovations that mobile technologies make possible—innovations not easily duplicated in desktop or web-based applications. Continue reading “Debugging Checklist: Top 3 Things That Hurt Your App”

User Interface Best Practices: Seven Things You Should Focus On When Designing Your App

Person sitting outside on a deck with a mobile phone.

You only get one chance to make a good first impression and, for mobile developers, that one chance is your app’s interface. A quick look at the Apple App Store or the Google Play Store will provide a plethora of examples of apps with negative reviews because of poor interface design.  Continue reading “User Interface Best Practices: Seven Things You Should Focus On When Designing Your App”

Native vs Hybrid Apps: Which Should You Choose?

Hybrid apps

One of the biggest trends currently impacting mobile development is the rise of hybrid apps. For many developers, hybrid apps are the Holy Grail of mobile development. Some articles have even gone so far as to claim that the battle between native and hybrid apps is over, with hybrid coming up the winner. Is that the case? Are hybrid apps the clear winner in mobile development? Continue reading “Native vs Hybrid Apps: Which Should You Choose?”

Speed, Stability, and Reliability: Decrease Mobile App Churn & Increase ROI

Man holding his hand over his face and mobile phone in the other.

It’s estimated that the average mobile app loses 70% of its daily average users (DAUs) within the first three days and 90% of its DAUs within the first month. After three months, the average app has lost 95% of its DAUs. For companies who rely on mobile apps, these statistics underscore the value and importance of understanding your mobile customers, what they want, and how to best meet their needs. Continue reading “Speed, Stability, and Reliability: Decrease Mobile App Churn & Increase ROI”

Mobile Analytics and Privacy

Keyboard with a red key labeled data privacy.

Privacy has become a lightning rod issue in modern life—and technology—with people on both sides of the debate fervently passionate in their views. On one side are some individuals, companies, and lawmakers who believe that privacy is either a commodity to be bought and sold, or something to be controlled in the name of security. On the other side of the debate are individuals, corporations, and lawmakers who believe that privacy is a fundamental human right. Continue reading “Mobile Analytics and Privacy”

Mobile App Industry Benchmarks: Are You Focused on the Right Issues?

Notebook with wording "by failing to prepare, you are preparing to fail. Lost time is never found again."

There’s an old saying: ‘Those who fail to plan, plan to fail.’ Nowhere is this truer than in the realm of mobile development. It’s estimated that most applications lose as many as 77% of their users in just three days, making it vital for developers to focus on delivering what mobile users want. Continue reading “Mobile App Industry Benchmarks: Are You Focused on the Right Issues?”