Mobile App Industry Benchmarks: Are You Focused on the Right Issues?

Notebook with wording "by failing to prepare, you are preparing to fail. Lost time is never found again."

There’s an old saying: ‘Those who fail to plan, plan to fail.’ Nowhere is this truer than in the realm of mobile development. It’s estimated that most applications lose as many as 77% of their users in just three days, making it vital for developers to focus on delivering what mobile users want. Continue reading “Mobile App Industry Benchmarks: Are You Focused on the Right Issues?”

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Overcome Mobile App Technical Performance Issues & Build Success

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According to recent studies, mobile users increasingly have very high expectations about the performance of the mobile apps they use, with some industries having an even higher standard. For example, within the banking and insurance industries, some 63% of users view flawless performance as critical to the app’s functionality. Continue reading “Overcome Mobile App Technical Performance Issues & Build Success”

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Crash or OOM: See What’s Really Happening

The letters OOM in white with the text out of memory below.

At Embrace, we can demonstrate whether an app experiences memory leaking by observing the chance of an OOM occurring at different intervals of time from when the app emerges from the “cold” state (when the app isn’t running in the foreground or background).  For an app which doesn’t have memory leaking, the chance of an OOM occurring isn’t associated with the time since a cold start.  Shorter times are just as likely to OOM as longer times.  But for apps which have memory leaking, the chance of an OOM gets higher the longer the app has been utilized. Continue reading “Crash or OOM: See What’s Really Happening”

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What Really Causes OOMs?

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In previous blog posts we’ve discussed OOMs and how they are much more common than crashes.  To recap, an OOM occurs whenever an app suddenly shuts down and doesn’t have time to send over information as to why the app closed.  Although many app companies focus solely on crashes, OOMs feel exactly like crashes to the user and are roughly 5 times more common than crashes. Continue reading “What Really Causes OOMs?”

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