Four Key Factors for Good App Design

According to Tim Cook, Apple has paid developers some $100 billion through the Apple App Store as of June 2018. Up from $70 billion a year ago, the App Store, and its Google counterpart, represents one of the greatest opportunities in the history of software development.

Unfortunately, getting your app noticed is often easier said than done. With some 2,100,000 apps on the Apple App Store and approximately 3,763,223 Android apps, each and every app released is vying for attention in a very crowded field.

One of the most important ways to help your app stand out is by designing and building a quality app that delivers what users want. For some developers, however, knowing where to focus their energy can be a real challenge. To help in this regard, here are four of the most important elements of good app design.

Interface Speed and Responsiveness

According to a study by Dimensional Research, there are few things more important to the end-user than speed and responsiveness. In fact, 61% of all users polled expected an app to start up in four seconds or less, while 49% expected it to start in as little as two seconds. Even more significant, 80% of users said they would only attempt to use a problematic app three times before giving up altogether.

As a result, speed and responsiveness should be one of the top priorities for modern, mobile developers.

Under-the-Hood Performance

Another area that should be a prime consideration is the under-the-hood performance that, while less obvious, can nonetheless make or break the user experience. According to the above research, one of the quickest ways to lose customers is with an app that either hogs a device’s storage space, quickly drains its battery or uses more than its fair-share of network data.

No matter how fast an app may be visually, if it bogs down in these behind-the-scenes areas, users will drop it and move on to something better.

Simple and Intuitive Interface

Steve Jobs famously said: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Nowhere is this more true than in the realm of mobile design. Touch interface, minimal screen space and mobile operating systems (OS) combine to create an environment where less is more. Unlike a desktop environment—where multiple monitors and workspaces create almost limitless options—mobile app features must be easily and intuitively accessible.

More often than not, this means knowing what features to include and what features to leave out. It also means thinking of and designing for the mobile experience, rather than simply taking a desktop interface and trying to shoehorn it into an iOS or Android app.

Security and Customer Data

While security has always been a top concern for any app, whether on desktop or mobile, this is especially true in today’s market. Hackers, malware, and ransomware are increasingly in the news thanks to the havoc they wreak. In addition, far too many apps have abused users’ trust, by monitoring or collecting information purely for the purpose of selling their data, promoting advertisements or other unwanted behavior.

In response to these issues, customers are increasingly looking for apps that approach security and customer data in a responsible way. Governments have likewise beefed up regulations to protect customers, with the most drastic example being the European Union’s General Data Protection Regulation (GDPR). With penalties up to 4% of a company’s worldwide sales for violations of the GDPR, respecting and protecting customers’ data is more important than ever.

Without a doubt, mobile development is one of the greatest opportunities developers have ever had. By knowing what to focus on—and what to leave out—developers can create truly amazing apps that gain recognition, inspire customers and lead to profitability. Embrace gives developers the insight needed to develop quality apps that give users the experience they want. Take it for a test drive today.

If you found a few bits of value, please share:
The Key to Putting the Customer Experience First: User Sessions
Push Notifications: Overused Annoyance or Underused Marketing?