Speed, Stability, and Reliability: Decrease Mobile App Churn & Increase ROI

Man holding his hand over his face and mobile phone in the other.

It’s estimated that the average mobile app loses 70% of its daily average users (DAUs) within the first three days and 90% of its DAUs within the first month. After three months, the average app has lost 95% of its DAUs. For companies who rely on mobile apps, these statistics underscore the value and importance of understanding your mobile customers, what they want, and how to best meet their needs. Continue reading “Speed, Stability, and Reliability: Decrease Mobile App Churn & Increase ROI”

Mobile Analytics and Privacy

Keyboard with a red key labeled data privacy.

Privacy has become a lightning rod issue in modern life—and technology—with people on both sides of the debate fervently passionate in their views. On one side are some individuals, companies, and lawmakers who believe that privacy is either a commodity to be bought and sold, or something to be controlled in the name of security. On the other side of the debate are individuals, corporations, and lawmakers who believe that privacy is a fundamental human right. Continue reading “Mobile Analytics and Privacy”

Mobile App Industry Benchmarks: Are You Focused on the Right Issues?

Notebook with wording "by failing to prepare, you are preparing to fail. Lost time is never found again."

There’s an old saying: ‘Those who fail to plan, plan to fail.’ Nowhere is this truer than in the realm of mobile development. It’s estimated that most applications lose as many as 77% of their users in just three days, making it vital for developers to focus on delivering what mobile users want. Continue reading “Mobile App Industry Benchmarks: Are You Focused on the Right Issues?”

Overcome Mobile App Technical Performance Issues & Build Success

Person placing their finger on a smartphone.

According to recent studies, mobile users increasingly have very high expectations about the performance of the mobile apps they use, with some industries having an even higher standard. For example, within the banking and insurance industries, some 63% of users view flawless performance as critical to the app’s functionality. Continue reading “Overcome Mobile App Technical Performance Issues & Build Success”