Overcome Mobile App Technical Performance Issues & Build Success

Person placing their finger on a smartphone.

According to recent studies, mobile users increasingly have very high expectations about the performance of the mobile apps they use, with some industries having an even higher standard. For example, within the banking and insurance industries, some 63% of users view flawless performance as critical to the app’s functionality. Continue reading “Overcome Mobile App Technical Performance Issues & Build Success”

Crash or OOM: See What’s Really Happening

The letters OOM in white with the text out of memory below.

At Embrace, we can demonstrate whether an app experiences memory leaking by observing the chance of an OOM occurring at different intervals of time from when the app emerges from the “cold” state (when the app isn’t running in the foreground or background).  For an app which doesn’t have memory leaking, the chance of an OOM occurring isn’t associated with the time since a cold start.  Shorter times are just as likely to OOM as longer times.  But for apps which have memory leaking, the chance of an OOM gets higher the longer the app has been utilized. Continue reading “Crash or OOM: See What’s Really Happening”

Push Notifications: Overused Annoyance or Underused Marketing?

Woman using her mobile phone to login online.

Since the release of the Apple Push Notification Systems (APNs) in 2009 and Google’s implementation a year later, push notifications have transformed countless businesses and markets. Travel, ridesharing, sports, financial services and media apps are just a few examples of the kind of apps that routinely ask users for permission to send them notifications. Continue reading “Push Notifications: Overused Annoyance or Underused Marketing?”