Reducing Mobile App User Churn: A Step-by-Step Guide

Users can abandon a mobile app for any number of reasons. They may decide it no longer meets their needs, or there’s a bigger, better, faster app from a competitor. There’s not always a lot you can do in those scenarios.

Where you can, and should, be concerned is about the users who like your app, but are having issues with its performance, stability, or other factors that increase their frustration to the point where they start to look for alternatives.

Reducing user churn is a tough battle on the best of days. Figures vary, but industry studies show on average about 80 percent of your users will leave an app within the first 90 days. So you’re fighting to hold on to 20 percent of your users. If you throw obstacles in their way, such as crashes, errors, or unreasonable performance hits, you can expect to lose a good portion of those who’ve said they want to stay.

We’ll assume you’ve identified a market for your app, and that your concept is a good one. We’re here to help make sure your concept translates into the best execution you can provide, using the best mobile app development tools.


App performance monitoring
1) Start in the development stage

Of course, you test and debug as needed in the development of your app, but sometimes issues don’t get caught. Embrace not only helps in the debugging process, but we also help identify issues that may cause trouble later. We have years of experience developing and testing apps, and have learned a lot about where problems can come up that might not be caught in normal testing. Our product will highlight those areas, so you can focus on the problems before they get released to your customers.

2) Test performance on a range of devices

Embrace helps you pin down performance issues on different devices, as well as Android and iOS. Whether it’s in development, where you routinely test on multiple devices anyway, or after release when issues are being reported, we can help you spot problems that may be happening on one platform/device more than others.


App performance monitoring
3) See what the user sees

With that 80 percent churn rate hanging over your head, problems reported after release create the most anxiety and require the quickest reaction from you. While you could call and talk to users and ask them what they were doing when their problem came up, what kind of device they are running, OS version, etc., that’s a time-consuming way to go about things, and you might not always get the most accurate information anyway.

Embrace lets you see what the user was doing, and also what the user saw. You can look at screenshots of what was on the screen before, during and after crashes or performance hits. You can view a timeline of everything the user was doing during the same period. Every network call, every screen tap, when your app was sent to the background; it’s all there.

Now you know where the problems are, you can get things fixed and keep that 20 percent on your side. Try it out today!



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